Thank you for taking part in our research!
We're Amalia and Nathan from Stripe Partners, a strategy and innovation consultancy in London. We're working with a music company to understand how music fans like you connect with new music–what makes a new song or new artist really land for you, and what role music plays in your life day-to-day.
The tasks should total about 30 minutes to complete. Please complete the tasks before your end of day Sunday (10th May).
What we'll ask you:
You and your interests — we’ll ask you to put together a small visual collage of the things in your world right now (music, shows, creators, things you’re into). Aim to spend no more than 10 minutes on this part.
The main part is a listening exercise. You’ll hear short clips from a new artist we’re working with, and we’ll ask for your honest reactions — what you like, what doesn’t quite land. For a few of the songs, you’ll listen to the full track with the lyrics displayed alongside, leaving a quick video on what you’re feeling.
Finally, we'll invite some participants to a Zoom interview to talk through it all in more detail.
If you have any issues or questions, you can send us a message in response to the email you received this link through.